Andrew House

us.playstation.com

As executive vice president, Sony Computer Entertainment America, Andrew House is responsible for third party and developer relations, including cultivating relationships and maintaining and growing content alliances with developers and publishers, as well as managing licensee relations and overall strategic product planning. Additionally, House oversees all facets of the company’s marketing and brand management efforts in North America.

House’s extraordinary ability to create mutually beneficial partnerships with the third party community has led many of the industry’s key creative houses to publicly tout unwavering commitment to PlayStation, helping Sony Computer Entertainment America maintain its leadership position in two platform cycles. House is also responsible for ensuring that the best offline and online titles appear on PlayStation 2, and played an instrumental role in encouraging platform-exclusive content development for many of the industry’s premier franchises.

During his tenure, House has been instrumental in the creation and execution of the marketing strategy that transformed and expanded the PlayStation brand into a household name, appealing to a mass-market audience. House has also been a key player in developing award-winning advertising campaigns for the company, including the 2002 PlayStation 2 brand campaign, featuring the tagline “Live in Your World. Play in Ours.,” that received accolades from Advertising Age, Ad Week and Ad Critic.

House was appointed to the position of executive vice president in July 2002 and previously held the position of senior vice president, Sony Computer Entertainment America. He was appointed to serve as a corporate executive officer of Sony Computer Entertainment Inc., the global company, and he is a key member of the organization’s management team.

House joined Sony in 1990, where he worked in corporate public relations for Sony Corporation (Japan) for five years. In April 1995, House was transferred to the marketing and communications division of Sony Computer Entertainment Inc., the parent company for Sony Computer Entertainment America and Sony Computer Entertainment Europe, working with the newly created International Software Division. There, he was responsible for the marketing and promotion of Sony Computer Entertainment’s European and U.S. developed game titles for the Japanese market before leading the marketing effort for Sony Computer Entertainment America beginning in March 1996.

House obtained his bachelor of arts in English language and literature from Oxford University, England.