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Embracer Group AB

Moby ID: 11887

AKA +
  • THQ Nordic AB (from 2016-09-30 to 2019-09-17)
  • Nordic Games Group AB (from 2013 to 2016-08-16)
  • Nordic Games Publishing AB (from 2008 to 2013)

Overview edit · view history

Embracer Group AB is a holding company of a multitude of entertainment companies and intellectual properties. It was founded as Nordic Games Publishing AB on 22 August 2008 as a publishing company by the Swedish retail company Game Outlet Europe AB, and headed by publishing director Pelle Lundborg. The company was a sister company of Nordic Games GmbH, a wholly owned publishing subsidiary of Nordic Games Group AB (formerly known as Nordic Games Holding AB).

By March 2011, Nordic Games Holding (later known as Nordic Games Group) had been established as a holding company, with Game Outlet Europe and Nordic Games Publishing aligned as its subsidiaries. In the summer of the same year, Nordic Games Holding acquired assets from JoWooD and its affiliate companies, hired a small group of ex-JoWooD employees, and later that year this team was integrated with the existing Nordic Games Publishing team into Nordic Games GmbH.

In June 2014, the company acquired the THQ brand, and it would rename itself THQ Nordic alongside its publishing arm on 30 September 2016. To avoid confusion between the two, the holding company would rename itself again to Embracer Group AB on 17 September 2019.

In the second half of the 2010s and early 2020s, Embracer Group would rapidly acquire a large number of game companies, but also companies in other media (such as Middle-earth Enterprises, Asmodee, Dark Horse Media).

By June 2023, the company was in negotiations with a Saudi Arabian investment firm Savvy Games Group over a US$ 2 billion deal, but it fell through in the last minute. After this, Embracer group announced a major restructuring, resulting in mass layoffs throughout the company and its subsidiaries, several studio closures and project cancellations.

On 22 April 2024, the company announced to split into 3 separate companies publicly listed at Nasdaq Stockholm: Asmodee & Friends (board gaming), Coffee Stain & Friends (indie, A/AA and mobile video games), and Middle-earth Enterprises & Friends (AAA video games, holding the Lord of the Rings and Tomb Raider intellectual properties), all under the ownership of the Embracer Group's founder's investment firm Lars Wingefors AB.

Operative groups

At its peak in early 2023, the company was divided into 12 operative groups.

Names in italics used to be subsidiaries, but no longer are as they were closed or sold off.

Credited on 30 Games from 2009 to 2016

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Jagged Alliance: Flashback (2014 on Linux, Windows, Macintosh)
The Guild Collection (2014 on Windows)
SpellForce: Complete (2014 on Windows)
Battle Worlds: Kronos (2013 on Linux, Windows, Macintosh...)
We Sing: Deutsche Hits 2 (2012 on Wii)
Painkiller: Hell & Damnation (2012 on Linux, Windows, Xbox 360...)
The Book of Unwritten Tales: Digital Deluxe Edition (2012 on Windows)
We Sing: Pop! (2012 on Wii)
We Sing: Rock! (2011 on Wii)
We Sing: UK Hits (2011 on Wii)
We Sing: Deutsche Hits (2011 on Wii)
We Sing: Down Under (2011 on Wii)
Red Faction: Collection (2011 on Windows)
We Sing: Robbie Williams (2010 on Wii)
We Sing: Encore (2010 on Wii)
The Guild 2: Renaissance (2010 on Windows)
4 in 1 Racing Wheel Pack (2010 on Wii)
Truck Racer (2009 on Windows, PlayStation 2, Wii)
Dance Party: Pop Hits (2009 on PlayStation 2, Wii)
Kart Racer (2009 on Windows, Wii, PlayStation 2)

[ view all ]

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